Our values
Clients trust us with search visibility that affects real jobs, supply chains, and long term
plans. Our values keep every recommendation grounded, honest, and focused on sustainable
growth.
Transparency first
We explain what we are doing, why it matters, and what it may cost in time and effort. No hidden tactics, no jargon walls, and no promises we cannot support with a clear method and realistic assumptions about your market.
Data with context
We base decisions on data, but we do not chase metrics that do not serve the business.
We combine analytics, search trends, and your own sales feedback to decide where to
focus effort and when to change direction.
Long term focus
We plan SEO with a three to five year view. That means building strong foundations, pacing content investment, and avoiding shortcuts that could damage visibility or trust later on. Results may vary, and we are honest about that.
Partnership mindset
We see ourselves as an extension of your team, not a black box supplier. We share documentation, listen to internal constraints, and adjust our plans so that your people can implement and sustain the work.
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2023
Thelmarix founded
We started Thelmarix with a simple idea: structured SEO that connects local visibility and global ambitions for South African businesses.
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2024
Framework shaped
We refined our three horizon roadmap method, aligning technical, content, and local optimisation into one repeatable framework.
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2025
Regional projects
We expanded our work with brands operating across multiple African regions, refining our approach to cross border search.
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2026
Reporting matured
We continued to enhance our analytics and reporting practices, focusing on clarity for marketing and leadership teams.
Meet the team shaping your SEO strategy
Behind every structured SEO programme is a team that can move between strategy, technical detail, content, and reporting without losing the bigger picture.
Nomsa Dlamini strategic SEO lead
Lead strategist for structured SEO programmes
Multi location and cross border SEO strategy planning
Formal education
Bachelor degree in marketing and digital communication strategy, University of Johannesburg business faculty
Clients come to Nomsa when they need someone who can translate boardroom goals into a practical SEO roadmap. She leads discovery, prioritisation, and stakeholder alignment, making sure technical and content work supports the wider business plan.
Career background
Regional services brand collective
- Digital strategy and search visibility manager
Independent strategy studio
- Search and content planning consultant
Core skill sets
SEO roadmap design
Stakeholder alignment
Market prioritisation
+2
Working approaches used
Three horizon structured SEO roadmap method
Local to global search layering framework
Outcome focused analytics planning approach
Professional credentials
Advanced search strategy and analytics implementation
certification
Local and multi location SEO practice certification
Thabo Mokoena technical SEO specialist
Technical optimisation and analytics specialist
Technical SEO, tracking, and site health governance
Formal education
Diploma in information technology and web systems design, Cape Peninsula University of Technology
Thabo focuses on the technical foundations that keep your site fast, crawlable, and easy to measure. He works closely with internal developers, documenting issues clearly and proposing solutions that fit your current platforms and timelines.
Career background
Growing ecommerce retailer group
- Technical optimisation and analytics lead
Boutique digital studio network
- Web performance and tracking specialist
Core skill sets
Technical audits
Site architecture
Tracking setup
+1
Working approaches used
Structured technical audit and triage process
Monitoring and alerting configuration framework
Implementation handover and validation checklist
Professional credentials
Technical site auditing and crawl diagnostics certification
Web performance and core experience optimisation certificate
Aisha Patel senior SEO content strategist
Content and on page optimisation strategist
Search focused content strategy for local and global audiences
Formal education
Honours degree in journalism and digital media writing, Rhodes University school of journalism
Aisha turns keyword research and audience insight into content that search engines can understand and people actually want to read. She helps brands create location pages, service content, and resources that support both local and international growth.
Career background
Regional B2B services provider
- Content and search marketing lead
Independent editorial studio
- SEO content strategist and writer
Core skill sets
Keyword research
Content planning
On page optimisation
+1
Working approaches used
Topic and intent mapping for search content
Content briefing and review workflow system
Local and international content alignment framework
Professional credentials
Content strategy and on page optimisation certification
User focused copywriting and UX writing programme
Michael Jacobs performance and reporting analyst
SEO performance and reporting analyst
Measurement frameworks for structured SEO programmes
Formal education
Bachelor degree in business analytics and information systems, University of Pretoria faculty of economic management
Michael brings everything together in clear dashboards and progress reviews. He tracks how your search visibility, engagement, and enquiries move over time, and he makes sure reports are useful for both marketing teams and executives.
Career background
Regional hospitality group
- Digital performance and analytics specialist
Marketing insights collective
- Reporting and decision support analyst
Core skill sets
Data analysis
Dashboard building
Stakeholder reporting
+1
Working approaches used
Outcome driven KPI and dashboard framework
Monthly and quarterly review cadence model
Attribution and channel contribution analysis process
Professional credentials
Digital analytics and reporting essentials certificate
Attribution and channel performance analysis certification
Recognition for thoughtful SEO work
Recognition matters only when it reflects real client outcomes. These mentions came from projects where structured SEO, clear reporting, and steady collaboration helped businesses strengthen local visibility while opening new international search opportunities.
2022
SA Digital
Search strategy recognition
Recognised for a practical, outcome focused search strategy delivered for a regional services brand expanding into neighbouring markets.
2023
Analytics Guild
Analytics clarity award
Acknowledged for clear analytics setups that help marketing and leadership teams read SEO performance without technical noise.
2021
Ethical Web
Responsible SEO practice
Highlighted for responsible SEO practices that respect user privacy, transparency, and long term sustainability in optimisation.
2024
Global Search
International SEO mention
Commended for cross border search work supporting South African companies entering additional African and overseas markets.
Let us apply structured SEO to your growth plans
Our work is built around what your business needs over the next three to five years, not just the next campaign. We look at your current search footprint, your operational constraints, and your international ambitions. Then we design a step by step SEO approach that your internal teams can actually execute. Regular reviews, transparent metrics, and shared documentation keep everyone aligned as conditions change.
“We need someone to own the SEO plan, not just send reports.” If that sounds familiar, you are in the right place. Our team works with South African businesses that serve multiple regions and want search visibility to match their ambition. We start with a structured audit, build a clear roadmap, then stay close as you implement, test, and refine. Every recommendation is written in plain language and linked to measurable outcomes, so your leadership team can see progress and make informed decisions with confidence.