Information we collect

We collect information that you provide directly, information collected automatically when you use the site, and information from limited third party sources where lawful and appropriate.

• To respond to enquiries, consultation requests, and other messages you send us, including arranging calls or meetings and following up where appropriate.
• To prepare and deliver structured SEO services, such as audits, reports, and recommendations, based on the information you share about your organisation and goals.
• To maintain and improve our website, content, and services by analysing how visitors use the site and which pages are most useful.
• To meet legal, regulatory, or compliance obligations, and to protect our rights, property, or the safety of our team, clients, and visitors where necessary.

How we use information

We use the information we collect to provide and improve our structured SEO services, respond to enquiries, and operate this website responsibly.

• To communicate with you about consultations, projects, updates, and changes to our services or this policy, using the contact details you have provided.
• To configure and maintain analytics, reporting, and dashboards related to your SEO programme, where applicable, using information relevant to your organisation and website.
• To personalise certain content or experiences on our site, such as remembering your preferences, where supported by cookies and similar technologies.
• To prevent, detect, and respond to misuse of our website, security incidents, or other harmful activity that could affect our services or visitors.

Legal basis for processing

When we process personal information, we rely on specific legal bases depending on the context and the nature of the interaction.

Sharing information

We do not sell your personal information. We share it only when necessary for our services, when you ask us to, or when required by law.

• Service providers who help us operate our website, manage communications, or deliver structured SEO services, under agreements that require them to protect your information and use it only for our purposes.
• Professional advisers, such as legal or accounting support, where necessary for our business operations and subject to confidentiality obligations.
• Authorities or other parties where required by law, regulation, legal process, or to protect our rights, property, or safety, or that of our clients and visitors.

Data security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, or alteration. These measures include restricted access, secure storage, and regular review of our systems. However, no method of transmission or storage is completely secure, and we cannot promise absolute security.

Your rights

Depending on where you are located and the laws that apply, you may have certain rights over your personal information. We respect these rights and aim to respond to requests within applicable timeframes.

• Request access to the personal information we hold about you and receive a copy in a commonly used format, subject to certain limitations.
• Ask us to correct inaccurate or incomplete personal information we hold about you so that our records remain current and reliable.
• Request deletion or restriction of your personal information in certain circumstances, for example where it is no longer needed for the purposes for which it was collected.
• Object to certain types of processing, such as direct marketing, or withdraw consent where processing is based on your consent, without affecting the lawfulness of processing before withdrawal.

Cookies and tracking

We use cookies and similar technologies to keep the site secure, remember preferences, and understand how visitors use our content. For more detail about the types of cookies we use and your choices, please read our separate cookie policy.

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Contact

If you have questions about this privacy policy, how we handle your information, or wish to exercise any of your data rights, please contact us using the details below or through the contact form on our website.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our services, technology, or legal requirements. When we make significant changes, we will update the date above and, where appropriate, provide additional notice on the site. Continued use of our services after changes take effect indicates that you have read the updated policy.